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New Nordic Leads eMabler
Juha Stenberg29/01/21 09:592 min read

eMabler in New Nordic Leads program

eMabler and NNL-1

eMabler finalist in New Nordic Leads pitching event

eMabler is developing an API-first eMobility platform to make it fast and simple for energy companies, EV operators, infrastructure service providers and charge point manufacturers to integrate electric vehicle (EV) charging infrastructure into their other business systems such as mobile applications, existing customer base platforms, and payment solutions.

HELSINKI, Finland (January 29th, 2021) Helsinki-based eMobility API-first eMobility platform company eMabler participated in two months of investment readiness training arranged by FiBAN and EstBAN. The training started on December 3rd and consisted of different modules and individual mentoring. At the end of the training, some companies were selected to participate in a pitching event and presented their company to potential investors. eMabler was selected as a finalist in the pitching session.

“We are thrilled that we were selected to New Nordic Leads program. The timing of the training was perfect for us since we are just in our funding round. The training provided us with useful advice on how to be “investment ready” and what start-ups should consider during the fundraising process. Time will show, but I am confident that this helps us to successfully continue our fundraising” says Juha Stenberg, CEO and Co-Founder at eMabler. 

New Nordic Leads program is for both start-ups and angel investors, and it aims at:

  • Improving startups’ investment readiness with well-crafted training and mentoring from experienced angel investors.
  • Educating the next generation of lead angels by organising training sessions focusing on lead investors to share the experience and the knowledge on cross-border angel investing best practices.
  • Inspiring cross-border investments and putting together cross-border angel syndicates on behalf of the experienced lead investors.
  • Sharing best practices – e.g. training sessions, toolboxes! The consortium aims to set an example that would later be used across Europe.
About the author:



Juha Stenberg is a CEO and Co-Founder at eMabler. He has +20 years of experience of eMobility, energy efficiency,  global telecom, digital home and consumer services, of which 10 years as CEO in VC funded start-ups in B2B, B2C and B2B2C. Juha started his eMobility career at Fortum Charge & Drive, then worked as an eMobility consultant and before eMabler he led Ensto’s charge point business.


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Based in Helsinki, Finland. We believe that eMobility is the way forward, having worked in the industry for over a decade and we see a great boom in eMobility. We’ve also seen many platform providers develop closed ecosystems and realized that there’s a need for a more flexible solution.

That’s why we decided to build an open platform that lets you integrate your EV charging data into any existing systems, please contact us. 


Juha Stenberg

Juha has +20 years of experience of eMobility, energy management, digital home and consumer services, of which +10 years as CEO in VC-funded start-ups in B2B, B2C and B2B2C. Juha started his eMobility career at Fortum Charge & Drive, then he worked as an eMobility consultant when Virta was founded. Before eMabler, he led Ensto’s charge point business. Juha’s key thesis in eMobility is “it is about user experience and energy management.